The Complete On-Page SEO Checklist
Title Tag Optimization
- Include target keyword near the beginning
- Keep under 60 characters
- Make it compelling for clicks
- Each page should have a unique title
Meta Description
- Include target keyword naturally
- Keep under 160 characters
- Add a call to action
- Unique for every page
Content Optimization
- H1 tag with primary keyword (one per page)
- H2/H3 tags with related keywords
- First 100 words should include the target keyword
- Write 1000+ words for competitive topics
- Use short paragraphs (2-3 sentences)
- Include internal links to related pages
URL Structure
- Short, descriptive URLs
- Include target keyword
- Use hyphens, not underscores
- Avoid parameters and numbers
Image Optimization
- Descriptive alt text with keywords
- Compressed file size (WebP format)
- Descriptive file names
- Lazy loading for below-fold images
Technical Elements
- Mobile-responsive design
- HTTPS enabled
- Fast loading (under 3 seconds)
- Schema markup implemented
- Canonical URL set
Build an SEO-optimized website with all these elements built in.